Archive for December, 2008

Google blogging in 2008

Every year right about now we round up our blogging activity across Google. Ready? Here goes.

This is our 368th post of the year on the main Google blog, which is 23% more than in 2007. In addition to more posts, we are thrilled to know that we have many more readers now — 78% more, to be exact. The number of unique visitors jumped from 6,738,830 last year to more than 12 million (12,000,723) in 2008. And readers are coming from all over: the UK, Canada, India, Australia, Germany, France, Spain, Japan and beyond. The top non-Google referrers are Yahoo, Digg, Reddit, Lifehacker and Slashdot.

We posted quite a bit about new products (10) and new product features (56), but nothing caused as much excitement as our earlier-than-planned unveiling of Google Chrome. This post alone had 1,735,093 unique visitors and generated 12% of our total-year pageviews on the blog! There was also the much-anticipated announcement of the first Android-powered phone. And people enjoyed reading about our design philosophies. Who knew a little change to a favicon would generate such interest?

But it wasn't all just product news; there was much else to cover in 2008. To mark Google's 10th birthday, we took a moment to reflect on the enormous impact the Internet has had on people's lives since our founding. Some of our in-house experts shared their thoughts on how various technologies will evolve in the next 10 years.

Like many of you, we were on the edge of seats watching all of the U.S. election action. We posted 27 times about political subjects, providing information about voting tools, how the political process works, and what was top of mind on Election Day. It's clear that technology will be playing an even bigger role in politics in years to come.

Of course, we had some fun too: We kept our long-standing April Fools' Day tradition going with the announcement of Project Virgle; we covered new ways to get around the Googleplex and the masterminding of a giant Ferris wheel; and we raised our glass to a couple who got married with Google.

And the Google blog network keeps on growing: 44 new blogs launched this year, for a total of 127 active company blogs. A few highlights: eight new developer blogs (the Open Source blog is shining star, with 370,000 unique visitors since its start in February), and 22 new ads-related blogs, nearly half of which are in languages other than English (there are AdSense blogs in Traditional Chinese and Russian; and AdWords blogs in Danish, German, Turkish, French, Russian, Korean, Swedish, Norwegian, Finnish, and Spanish). There's even an Analytics blog in French. And we also welcomed three new regional blogs, for India, Africa, and the Ukraine. Sharing information with people wherever they are in whatever language they speak is a priority for us, and each of these new blogs helps us get a little bit closer to this goal. If the total number of Google blogs makes your head spin, don't worry. We've developed a new blog directory and gadget to help you more easily track news and updates from us.

We're looking forward to another robust year of keeping you informed of all the goings-on at Google. In the meantime, we wish you and yours a very happy New Year.

Posted by Susan Straccia, Google Blog Team

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絮语社会化营销

2008年的最后一天。

这年在这个Blog上出现了越来越多的社会化媒体营销的内容。一方面是自己工作的原因;更重要的是,越来越多的Web2.0网站成为了Social Media工具,这其中会牵涉到Web2.0网站的用户体验、影响这些网站本身的商业模式、也显现了可能改变网络营销格局的一些趋势,而这些正好是我个人兴趣所在。

我们发现越来越多的企业开始尝试社会化媒体的营销,并已经有了不少成功的例子。但是有更多的企业,特别是在中国的企业,虽然看到了社会化媒体的发展趋势,但对于相关的营销活动却是浅尝辄止,甚至敬而远之。而其中的原因,大部分可能是对于其效果和风险的不可知。所以还是想提一些自己对于SMM的一些感想,希望在2009年会有更多企业能重新认识并参与社会化媒体营销。

1,企业可以不相信代理公司、不相信SMM布道者,但至少应该相信你的消费者。而社会化媒体提供了众多成本低廉而高效的工具。通过这些工具,企业不需要太多的投入就可以听到来自消费者最真实的声音。

2,对于处理“网络负面”,可能很多企业会选择想办法通过网站管理者去删除或者屏蔽。但这种粗暴的方式,在大多数的情况下最多只能是掩耳盗铃,最终的效果和企业期望往往是南辕北辙。相信那些尝试过的企业更加心知肚明。更可笑的是很多“负面”可能开始只是某种误解。这里最关键的问题在于:如果你不亲自参与人们在网络上的对话,就只能任由别人给你作出评价。

3,为什么要建立企业Blog?企业Blog不是Press Release的翻版,是表达品牌理念的地方、是展现企业实力的地方、是让你的消费者抱怨的地方、是为消费者提供附加价值的地方。企业Blog可以成为企业ERP和CRM很好的延伸。当然,要让它发挥作用,需要细心的经营。

4,企业需要明白,社会化媒体营销不是一个有开始日期和截止日期的Digital Campaign。企业需要和所有的客户及潜在客户进行交流,这在以前是不可能的,而随着社会化媒体的发展,这样的可能性变得越来越大。倾听─了解─参与─对话:这应该是一个不断重复和演进的过程。

执行严格的ROI会让企业变得成熟,但企业的快速成长也需要激情和勇气。对社会化媒体营销来说,也许企业更需要感性的力量。

文章来自WebLeOn's Blog

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